BMG's direct marketing company that was primarily active in the UK but was also credited on US releases (starting circa 1995).

[l52062] was the US company that owned the [l545845] record club, and by extension, [l68920].
The company was formed in January 1989, two years after [l353658] acquired [l895], owner of the [l112766] record club. The record club was renamed BMG Music Service, also in January 1989. BMG Music Service acquired [l55613] in June 2005. BMG Music Service ceased operations on June 30, 2009.

Catalog numbers of the original label appear on BMG Direct pressings as normal.

How to credit [l68920] pressings:
• For release roles, please use [l52062] when the release credits BMG Direct Marketing, Inc., and use [l68920] when the release credits BMG Direct. Some releases credit both BMG Direct & BMG Direct Marketing, Inc.; in these cases, please credit both companies.
• Add BMG Direct in the [company role] as indicated on the release (frequently Manufactured For). If no role is indicated and the BMG Direct logo is present, enter BMG Direct as Label. Add the release's BMG catalog number [DNNNNNN or D NNNNNN] as the catalog number for this role.
• For releases that are Mfd. for BMG Direct, Under License, a Licensed To company role may also be added.
• For releases with a barcode (Code 39), scan the barcode with the Discogs app barcode search option and enter the results. If the release has only text in the barcode location, do not enter a barcode.
• Click on the Club Edition checkbox in the Description (Format) section to add the Club Edition tag to the release.

For legacy releases: If, on a release, BMG Direct is credited as a label, instead add the release's actual label(s) and catalog number(s) as the label credit, and format BMG Direct's role(s) as above.